THE MINISTRY MBA

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What I Learned Watching Ferguson.

What can Christians learn from the events in Ferguson?

Not necessarily politically or even racially, but with the Kingdom in mind, what can be learned?

Like many of you, I found myself last Monday night watching the grand jury verdict and the ensuing demonstrations (both peaceful and violent). I’m pretty sure the media was the only winner. There was little middle ground to be found. There was, however, much division. Where there is no middle ground, landmines always abound.

In the death of Michael Brown, I don’t pretend to know the details. The vast majority of us don’t, either. So as I searched for #Ferguson tweets while watching CNN’s coverage, I pondered what could be learned from this moment. Primarily as a Christian, what does this event teach us? Considering God’s concern for humanity — God’s desire to see all men know to Him — what should we learn?

The Rules of Tension in Your Message

There is a lot to say about creating and leveraging tension in a message. It has been one of the most fascinating discoveries for me as a communicator. In an earlier post, I discussed the differences between a felt and unfelt tension. In this post, I want to discuss a few critical questions I like to use as a tension filter while developing message content. For me, every message must provide an answer or solution to one of these questions.

1. What is the question this message answers?

Every message (I understand there may be some exceptions) should provide an answer that leads to a point of application. And every answer is built upon a question. If you can identify the question at the center of your solution, you have found your tension. Now, build up that tension in the beginning of your message so you can present the answer to an audience who is ready to hear the solution.

Why Is Nobody Paying Attention?

I feel very blessed – no, extremely blessed – to be a part of North Point Ministries where I consistently meet with and get feedback from guys like Andy Stanely and Lane Jones. Of course, there is a lot of pressure knowing every time you preach, Andy and Lane are going to listen and critique you. But that is nothing compared to the pressure I feel knowing that an audience of unchurched people who might be giving God and the church one more chance is listening, as well. That’s pressure – and it’s healthy. Every preacher should feel that healthy pressure. It makes me work hard and take my role as communicator very seriously.

One thing I’ve learned from Andy and Lane is the power of tension in a message. Maybe it’s better to say I’ve learned the necessity of including tension in a message. Too often preachers believe that people will listen and follow because they are talking. That is equivalent to believing people will watch your television program just because you put it on TV or your video simply because you posted it on YouTube. But just because you’re talking doesn’t mean people are listening. Just watch a teenager.

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